[ Protogetic ]
See how user-centered design, product thinking, and systems strategy were used to solve real business problems and drive measurable growth.
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Client:
Protogetic
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˚ The original schematics for the product filter logic with unique options
[ An overview ]
Protogetic is a product discovery platform serving the physical security industry. The platform helps architects, engineers, security consultants, government agencies, and manufacturers source specialized security products through a centralized marketplace of technical specifications, certifications, documentation, and vendor information.
Industry:
Physical Security Products, Engineering + Construction
Services provided:
UX, Product, SEO, Platform Design
Timeline:
2021-2023
[ The challenge ]
The challenge.
Protogetic's existing platform struggled to serve the needs of both buyers and manufacturers, with limited product organization, poor discoverability, and inefficient communication workflows. The challenge required more than a redesign, it called for a complete rethink of the product experience, information architecture, and growth strategy. Issues included:
Poor User Experience
Limited Product Categories
Ineffective Filtering Systems
Low Search Visibility
Outdated Visual Design
Inefficient Vendor Communication
[ How we executed ]
The execution phase.
Through research, stakeholder collaboration, wireframing, and iterative development cycles, we rebuilt the platform around the needs of its users. Each improvement focused on reducing friction, improving discoverability, and creating scalable systems capable of supporting future growth.
1. Product Research + Discovery
˚Identified user pain points and platform bottlenecks
˚Validated opportunities with industry experts and stakeholders
2. Information Architecture
˚Expanded the platform from one category to nine product categories
˚Developed category-specific structures for technical products
3. Filtering + Product Discovery
˚Designed custom filtering systems unique to each product type
˚Improved searchability and product comparison workflows
4. Platform + Dashboard Design
˚Created user dashboards for saved products and RFQs
˚Built manufacturer dashboards with analytics and messaging
5. UX + Visual Redesign
˚Redesigned the site's interface and information hierarchy
˚Improved usability across desktop and mobile experiences
6. SEO + Platform Growth
˚Implemented site-wide SEO improvements
˚Coordinated development and feature releases through sprint planning
[ The outcome ]
Let’s build something great together.
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